Ice Reyes's profile

College Projects

2019
College Projects
RAW Advertising

RAW is an agency name my group and I came up with that would best fit our mantra:
"to tell your stories raw and unfiltered"
Psychology Department's Brochure Design

This is my proposed study as per request for a redesigned brochure that would better cater to young readers

Mislatel Launch

We have been tasked to work on Mislatel, an incoming competing telco brand in the Philippines, as a case study to work on. This has been my group and I's proposed overall look and supporting materials for the brand's launh
Countdown teaser:
Totemo Yoi's Website Interface

This is my proposed website design for a hypothetical Japanese restaurant brand
LXV Events

This is a proposed app feature for the brand LXV Events, to give their clients a better opportunity to visualize and design the event they desire
Sunny Tea

A hypothetical milk tea brand, where we are tasked to launch it as a new brand targeting the youth and solely advertised on digital platforms
5 Speed Babad Labada Hacks

This was a work I did for a friend, it's a short infomercial on laundry hacks
Relaunching E-aji

E-aji is a brand long gone and forgotten yet nostalgic to baby boomers and half of the millennials, my group has been tasked to relaunch the snack brand and these are proposed teasers leading up to the date of the relaunch event

Meals Match Better with Coke

This is a simple campaign that heightens a good meal experience by matching it with Coke.
SM Online

This was a proposed app for SM, where the goal was to have consumers  buy from SM on a weekly basis through a reward system
Cyberbullying Infographics
Modess

The campaign leaned to the idea that mother's should start the talk about the first step to womanhood in order to prevent having girls create negative perceptions towards their first period. The campaign includes an informative talk on understanding periods and a the "not so little" girl's kit.
Spotify Activation

On-site Spotify activation that will serve as a match-making medium for people who share the same taste in music.
Jollibee

These are advertisements that leaned on to giving Jollibee an image of comfort for Filipinos
Defying Definitions Campaign

In India, dark-skinned women are looked down on resulting to a high demand on whitening products. Women of Worth is a campaign that aims to shut off such beliefs. My group and I have come up with the 'Defying Definitions' campaign to showcase various Indian women who are excelling in their careers while taking pride in their true color
College Projects
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